“Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to a bare minimum.”
Steve Krug
UX expert
"We collected some used CAPI bottles, and after washing and de-labelling them we donated them to Studio Dokola, who then created stunning glasses using the bottles. Each bottle was heated and reshaped into a stack glass, which perfectly suited a Gin & CAPI Sunset Tonic."
Capi Project, 2023
Simply the best template
Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan.
James Blake
Absolutely love it!
Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan.
John Donne
Simply the best template.
Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan.
Mary Poppins
Absolutely love it!
Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan.